Adama Paris is a Senegalese fashion designer, entrepreneur, and cultural curator whose influence has been instrumental in transforming the global perception of African fashion. Born in Paris to a Senegalese father and a Central African mother and raised between Europe and West Africa, she brings a multicultural perspective to her work, seamlessly blending contemporary design with African heritage.

As the founder of the Adama Paris label, she has built a reputation for creating sophisticated womenswear that combines clean, modern silhouettes with vibrant African influences. Her collections celebrate confident femininity, exceptional craftsmanship, and the richness of African culture, earning recognition at fashion weeks and industry events across Africa, Europe, and the United States.

Beyond her brand, Adama has become one of the continent's most influential fashion advocates. She is the founder of Black Fashion Week, a groundbreaking platform dedicated to showcasing designers of African descent in global fashion capitals, and has pioneered numerous initiatives aimed at strengthening Africa's creative economy. Through these platforms, she has championed emerging talent, fostered international collaboration, and helped position African fashion as a powerful force within the global industry.

Adama Paris is recognised as one of Africa's foremost fashion pioneers, and she continues to use fashion as a tool for cultural exchange, economic empowerment, and creative expression. Her enduring commitment to elevating African designers and celebrating the continent's diverse identities has cemented her legacy as both a visionary designer and one of the leading architects of Africa's modern fashion movement.