Claire Sulmers combined a passion for fashion with a gift for storytelling from an early age. After graduating magna cum laude from Harvard University with a degree in French and African American Studies, she began her career in magazine publishing before recognising the lack of diverse voices in fashion media. In 2006, she launched Fashion Bomb Daily, initially as a portfolio to showcase her writing. What began as a personal blog quickly grew into one of the world's most influential multicultural fashion platforms, changing the way Black fashion, beauty, and culture were represented online.

Over the past two decades, Sulmers has become one of fashion's most influential digital entrepreneurs, transforming Fashion Bomb Daily into a global media, e-commerce, and events brand reaching millions of readers each month. She has written for Vogue Paris, Vogue Italia, and ESSENCE, authored the bestselling memoir The Bomb Life, and has been recognised by Ebony's Power 100, Teen Vogue, Black Enterprise, and numerous industry organisations for her impact on fashion media. In recent years, she has continued to expand the Fashion Bomb ecosystem through live experiences, creator education, and retail, while growing an audience of more than two million followers. In 2026, she remained at the forefront of fashion conversations worldwide, championing emerging designers—including African creatives—through her editorial platform and appearances at the industry's biggest global events.