


Duaba Serwa is the luxury fashion label founded by Ghanaian designer Nelly Hagan Degbé, whose work is deeply inspired by Africa's rich history, culture, and creativity, she is widely celebrated for her artistic approach to luxury womenswear, where contemporary design meets the richness of African history. As the founder and Creative Director of the Duaba Serwa label, Nelly has built a brand that celebrates femininity through elegant designs that are both timeless and distinctly African.
Drawing inspiration from Ghanaian culture, architecture, art, and the stories of remarkable African women, Nelly creates collections distinguished by sculptural silhouettes, intricate detailing, and luxurious fabrics. Her work seamlessly blends traditional craftsmanship with modern sophistication, resulting in collections that are both culturally rooted, globally relevant and resonate with women around the world.
Over the years, the Duaba Serwa brand has showcased its collections on leading fashion platforms and attracted a growing international clientele that appreciates its distinctive fusion of heritage and contemporary luxury. Her designs have also been featured in respected fashion publications and worn by influential women, reinforcing her reputation as one of the leading voices in Africa's luxury fashion industry.
For Nelly Hagan Degbé, fashion is a means of preserving culture and heritage while telling stories through designs. Through every collection, she celebrates the artistry, resilience, and beauty of African creativity, creating sophisticated pieces that embody confidence, elegance, and enduring sophistication of the average African woman while continuing to elevate Ghanaian fashion on the global stage.