Priya Ahluwalia is a British fashion designer of Indian and Nigerian heritage, internationally recognised for redefining contemporary menswear through a thoughtful fusion of upcycling, cultural storytelling, vintage textiles and patchwork. As the founder and Creative Director of her label Ahluwalia, she has emerged as one of fashion's most influential voices, creating collections that celebrate identity, heritage, and responsible design.

A graduate of the University of Westminster, Priya launched her label in 2018 with a vision to challenge fashion's approach to waste and overproduction while creating beautifully crafted garments with purpose. Her collections are distinguished by vibrant textiles, expert tailoring, and innovative upcycling techniques, transforming surplus fabrics and deadstock materials into elevated menswear that is both contemporary and timeless.

Since founding her brand, Priya has earned international recognition, receiving some of the fashion industry's highest honours, including the prestigious LVMH Prize and the Queen Elizabeth II Award for British Design. Her work has also led to collaborations with leading global brands, while her collections have been showcased at Paris Fashion Week and featured in renowned publications such as Vogue, GQ, and The New York Times, further cementing her reputation as one of the defining designers of her generation.

For Priya Ahluwalia, fashion is far more than creating beautiful clothing; it is a powerful medium for preserving culture, championing sustainability, and inspiring meaningful change. Through every collection, she continues to celebrate craftsmanship, amplify diverse narratives, and shape a more responsible and inclusive future for the global fashion industry.