Shiona Turini discovered her passion for fashion through magazines, music, and popular culture. She studied fashion merchandising at the Fashion Institute of Technology (FIT) before beginning her career in editorial, working at Teen Vogue, CR Fashion Book, and W Magazine. Her keen eye for storytelling through style soon led her into costume design and celebrity styling, where she developed a reputation for creating culturally resonant looks that blend fashion with narrative.

Over the past two decades, Turini has become one of the most influential stylists and costume designers in entertainment, shaping the visual identities of Beyoncé, Solange Knowles, Janelle Monáe, Issa Rae, and Yara Shahidi. She served as costume designer for Beyoncé's Black Is King and Renaissance visual projects, as well as HBO's Insecure, earning widespread acclaim for redefining the role of fashion in contemporary storytelling. In recent years, she has continued to collaborate on major film, television, music, and luxury fashion projects while championing greater representation behind the scenes. Her work has earned industry recognition for its impact on both costume design and cultural storytelling, cementing her place as one of fashion's most influential creative voices.