Co-founded by Rosario Dawson, an American actress, activist, and entrepreneur from New York City, USA, and Abrima Erwiah, a Ghanaian-American fashion executive with roots in Ghana and the United States, Studio 189 believes that fashion can be a powerful tool for preserving culture, creating opportunity, and driving meaningful change. Together, they have built the internationally recognised brand into a leading advocate for African craftsmanship, ethical production, and sustainable design.

Based in Ghana and the United States, Studio 189 works closely with local artisans to create handcrafted collections using traditional techniques such as hand weaving, natural dyeing, and batik. Every garment reflects the brand's commitment to preserving centuries-old craftsmanship while presenting it through a contemporary fashion lens, proving that luxury and social impact can go hand in hand.

The Studio 189 label has been showcased at major international fashion weeks and worn by influential figures including Michelle Obama, Beyoncé, Lupita Nyong'o, and John Legend. Its work has also been recognised by leading institutions and publications for championing sustainability, artisan empowerment, and the global visibility of African fashion.

More than a fashion label, Studio 189 is a movement rooted in creativity, collaboration, and community. Through every collection, Rosario Dawson and Abrima Erwiah continue to demonstrate how fashion can celebrate heritage, support local economies, and inspire a more thoughtful and inclusive future for the industry.